Team Bagley Brand

Jeff Bagley, Creative Director at Riester ad agency in Salt Lake City, has a time-honored tradition of annual family reunions in rural Idaho (what part of Idaho isn't rural, right?). The highlight of each family reunion is the highly competitive family tractor races. Jeff asked us to come up with a T-shirt design for the event, and we couldn't say 'no'. Lightning struck, and the design sprung onto paper within a day. Serendipity was rewarded with an Addy later that year.

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