APE+ANT http://apeant.com A Full-Service Creative Co-Op Fri, 10 Feb 2012 05:58:48 +0000 en hourly 1 http://wordpress.org/?v=3.3 U.V. Visitor’s Bureau http://apeant.com/print/u-v-visitors-bureau/?utm_source=rss&utm_medium=rss&utm_campaign=u-v-visitors-bureau http://apeant.com/print/u-v-visitors-bureau/#comments Tue, 31 Jan 2012 20:37:27 +0000 admin http://apeant.com/?p=695 Known as the most family-friendly locale in a state well-known for it’s family-friendly nature, Utah Valley has some interesting hospitality industry issues. The Utah Valley Convention and Visitor’s Bureau wants it’s residents to kick out family members—specifically family members who … Continue reading →

]]> Known as the most family-friendly locale in a state well-known for it's family-friendly nature, Utah Valley has some interesting hospitality industry issues. The Utah Valley Convention and Visitor's Bureau wants it's residents to kick out family members—specifically family members who choose to visit Utah Valley on vacation, but stay with family to save money. They needed a campaign which highlighted the fact that we all love our extended family (hopefully), but that doesn't mean we want to deal with them in close quarters for an extended period of time. Especially considering we only have a couple weeks of vacation a year, if we're lucky. This campaign was pitch perfect. Unfortunately, this campaign never ran. Uncle Jimmy (pictured above) was disappointed.

]]> http://apeant.com/print/u-v-visitors-bureau/feed/ 0 New Mexico R.L.D. http://apeant.com/web/new-mexico-r-l-d/?utm_source=rss&utm_medium=rss&utm_campaign=new-mexico-r-l-d http://apeant.com/web/new-mexico-r-l-d/#comments Tue, 31 Jan 2012 08:55:10 +0000 admin http://apeant.com/?p=686 The Regulations and Licensing Department of New Mexico is a large government entity which oversees five different industries in New Mexico, as well as numerous specialized professions and trades. They regulate everything from tobacco and alcohol to construction and financial institutions. … Continue reading →

]]> The Regulations and Licensing Department of New Mexico is a large government entity which oversees five different industries in New Mexico, as well as numerous specialized professions and trades. They regulate everything from tobacco and alcohol to construction and financial institutions. Their website required a large overhaul in both design and functionality. We proposed the two distinct directions seen above. The site is still in development.

]]> http://apeant.com/web/new-mexico-r-l-d/feed/ 0 Ripple Content http://apeant.com/branding/ripple-content/?utm_source=rss&utm_medium=rss&utm_campaign=ripple-content http://apeant.com/branding/ripple-content/#comments Tue, 31 Jan 2012 08:25:28 +0000 admin http://apeant.com/?p=677 Ripple Content is a media company which markets supplemental audio content creation to small-to-mid-size radio stations across the country. Onetime Salt Lake sports talk radio host Kevin Graham approached APE+ANT with the opportunity to design Ripple Content’s brand image. The … Continue reading →

]]> Ripple Content is a media company which markets supplemental audio content creation to small-to-mid-size radio stations across the country. Onetime Salt Lake sports talk radio host Kevin Graham approached APE+ANT with the opportunity to design Ripple Content's brand image. The image and name invoke a feeling of waves, and repercussions. Out of small and simple things, great things happen.

]]> http://apeant.com/branding/ripple-content/feed/ 0 S.L. Center for the Arts http://apeant.com/print/s-l-center-for-the-arts/?utm_source=rss&utm_medium=rss&utm_campaign=s-l-center-for-the-arts http://apeant.com/print/s-l-center-for-the-arts/#comments Fri, 20 Jan 2012 05:47:22 +0000 admin http://apeant.com/?p=669 The Salt Lake County Center for the Arts owns and operates Abravanel Hall, Capitol Theatre, the Rose Wagner Performing Arts Center and the ArtTix ticketing service. Research and planning is goes into an annual report for how best to proceed … Continue reading →

]]> The Salt Lake County Center for the Arts owns and operates Abravanel Hall, Capitol Theatre, the Rose Wagner Performing Arts Center and the ArtTix ticketing service. Research and planning is goes into an annual report for how best to proceed with the allocation of funds they receive and how the current year fits into their master plan for programs and facilities. In past years, their report had been dull and poorly laid out. We spruced it up a bit.

]]> http://apeant.com/print/s-l-center-for-the-arts/feed/ 0 Sports Mashup http://apeant.com/branding/sports-mashup/?utm_source=rss&utm_medium=rss&utm_campaign=sports-mashup http://apeant.com/branding/sports-mashup/#comments Tue, 31 Jan 2012 08:40:11 +0000 admin http://apeant.com/?p=682 Sports Mashup is a website devoted to delivering the best video, photos and opinions from across the sports world, all powered by the fans. With daily posts ranging from what ‘The Jimmer’ is doing lately, to a critique on the … Continue reading →

]]> Sports Mashup is a website devoted to delivering the best video, photos and opinions from across the sports world, all powered by the fans. With daily posts ranging from what 'The Jimmer' is doing lately, to a critique on the Pro Bowl, the discussion is always entertaining and often quite random. APE+ANT developed the brand image. We think the name and image go together like peanuts and Cracker Jacks.

]]> http://apeant.com/branding/sports-mashup/feed/ 0 CampSaver http://apeant.com/web/campsaver/?utm_source=rss&utm_medium=rss&utm_campaign=campsaver http://apeant.com/web/campsaver/#comments Wed, 09 Mar 2011 05:15:20 +0000 admin http://suavvy.com/new/?p=140 CampSaver.com is an outdoor retailer that specializes in a clean, clear web shopping experience. They approached APE+ANT in the Fall of 2009 to work on the design, development, and marketing for their family of sites after being very pleased with … Continue reading →

]]> CampSaver.com is an outdoor retailer that specializes in a clean, clear web shopping experience. They approached APE+ANT in the Fall of 2009 to work on the design, development, and marketing for their family of sites after being very pleased with the redesign of their Winter-specific site WinterFix.com. CampSaver.com was in much the same dire-straits as WinterFix.com was: built on an aging platform, cloudy user interface, unclear brand direction. We put a fresh coat of paint on the existing site while we worked on a complete overhaul which was finished a year later. The site you see above is the new and improved CampSaver 3.0. You'll notice many similarities with WinterFix.com as they share the same Magento backend, and frontend.

Along with handling design and development capabilities on CampSaver.com, APE+ANT is also responsible for CampSaver's email marketing efforts which encompasses:

  • bi-weekly emails promoting featured products and specials on CampSaver.com
  • a welcome series of emails featuring coupons to promote customer retention.
  • an abandonment cart email series.
  • a sales follow-up email promoting user feedback, reviews, and customer retention.

As a consequence of steady improvement in design, development, and marketing, CampSaver.com has seen growth of nearly 100% from 2010 to the present.

]]> http://apeant.com/web/campsaver/feed/ 0 Briteside Academy http://apeant.com/branding/briteside-academy/?utm_source=rss&utm_medium=rss&utm_campaign=briteside-academy http://apeant.com/branding/briteside-academy/#comments Tue, 17 Jan 2012 08:57:09 +0000 admin http://apeant.com/?p=526 Briteside Academy is a preschool which specializes in doing the little things to encourage children to have fun with learning. In fact, play time is the catalyst for learning. In need of a full branding package, we helped them develop … Continue reading →

]]> Briteside Academy is a preschool which specializes in doing the little things to encourage children to have fun with learning. In fact, play time is the catalyst for learning. In need of a full branding package, we helped them develop a fun, enlightening brand that promoted the adage: "I Play, therefore, I Learn."

]]> http://apeant.com/branding/briteside-academy/feed/ 0 Destination S.L. Mag. http://apeant.com/print/destination-salt-lake-magazine/?utm_source=rss&utm_medium=rss&utm_campaign=destination-salt-lake-magazine http://apeant.com/print/destination-salt-lake-magazine/#comments Tue, 17 Jan 2012 07:58:36 +0000 admin http://apeant.com/?p=509 Destination Salt Lake Magazine is a seasonal publication created for the Salt Lake Convention & Visitor’s Bureau. Salt Lake, and it’s surrounding area, is known for beautiful scenery and weekends full of different activities. The message sells itself once the … Continue reading →

]]> Destination Salt Lake Magazine is a seasonal publication created for the Salt Lake Convention & Visitor's Bureau. Salt Lake, and it's surrounding area, is known for beautiful scenery and weekends full of different activities. The message sells itself once the word is out. Destination Salt Lake Magazine seeks to do exactly that. It is used as a marketing tool to push visitor's to the fine city situated by the salted lake, as well as in informational jackpot for those already visiting the city. We led the effort in design and layout for the publication.

]]> http://apeant.com/print/destination-salt-lake-magazine/feed/ 0 WinterFix http://apeant.com/web/winterfix/?utm_source=rss&utm_medium=rss&utm_campaign=winterfix http://apeant.com/web/winterfix/#comments Wed, 09 Mar 2011 05:01:22 +0000 admin http://suavvy.com/new/?p=132 WinterFix.com’s site and brand didn’t communicate clearly what the goal of the company was: to offer great winter gear at great prices. We rebranded the company to give it a clean, clear direction and redesigned the website to match. They … Continue reading →

]]> WinterFix.com's site and brand didn't communicate clearly what the goal of the company was: to offer great winter gear at great prices. We rebranded the company to give it a clean, clear direction and redesigned the website to match. They loved it. So much so, that we were brought in to retool their parent company CampSaver.com.

]]> http://apeant.com/web/winterfix/feed/ 0 BlueSky http://apeant.com/branding/bluesky/?utm_source=rss&utm_medium=rss&utm_campaign=bluesky http://apeant.com/branding/bluesky/#comments Wed, 09 Mar 2011 03:06:24 +0000 admin http://suavvy.com/new/?p=93 Pacificorp, the parent company of the largest provider of electricity in the intermountain region, Rocky Mountain Power, started a new green initiative which gave business owners incentives for utilizing clean energy, and rewarded ‘donating’ to the program through purchasing BlueSky credits. … Continue reading →

]]> Pacificorp, the parent company of the largest provider of electricity in the intermountain region, Rocky Mountain Power, started a new green initiative which gave business owners incentives for utilizing clean energy, and rewarded 'donating' to the program through purchasing BlueSky credits. The program was a hit, and we can't help but think it's due to the memorable mark we developed.

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