CampSaver.com is an outdoor retailer that specializes in a clean, clear web shopping experience. They approached APE+ANT in the Fall of 2009 to work on the design, development, and marketing for their family of sites after being very pleased with the redesign of their Winter-specific site WinterFix.com. CampSaver.com was in much the same dire-straits as WinterFix.com was: built on an aging platform, cloudy user interface, unclear brand direction. We put a fresh coat of paint on the existing site while we worked on a complete overhaul which was finished a year later. The site you see above is the new and improved CampSaver 3.0. You'll notice many similarities with WinterFix.com as they share the same Magento backend, and frontend.
Along with handling design and development capabilities on CampSaver.com, APE+ANT is also responsible for CampSaver's email marketing efforts which encompasses:
- bi-weekly emails promoting featured products and specials on CampSaver.com
- a welcome series of emails featuring coupons to promote customer retention.
- an abandonment cart email series.
- a sales follow-up email promoting user feedback, reviews, and customer retention.
As a consequence of steady improvement in design, development, and marketing, CampSaver.com has seen growth of nearly 100% from 2010 to the present.