National Geographic started the Extreme Explorer program to help young students who were struggling with reading to get more focused help and motivation to read more. The Extreme Explorer website was created in conjunction with a periodical sent out to teachers across the United States. The website and periodical changed monthly to keep the content fresh, and keep the attention of would-be readers. The design concept involved an animated Flash header, and maintaining the balance between loads of exciting content and a clean confusion-free presentation for the younger audience.